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About Frederick's of Hollywood®

Since 1946, Frederick's of Hollywood® has been a legendary pioneer in the fashion industry, revolutionizing the world of intimate apparel with iconic designs and provocative style. We continue to celebrate the art of seduction by offering a sophisticated collection of lingerie, sleepwear, and loungewear designed to make every woman feel powerful and alluring.

Our Mission

Our mission is to empower women to embrace their confidence and express their unique sensuality through innovative, high-quality fashion that transcends time.